Sony Electronics
I lead the digital team on the creative transformation of the Sony Electronics Australia CRM email journey. Sony required a design system for their email templates that were modular, accessible and scalable. We were able to deliver an elegant solution of content blocks that allowed Sony to create immersive email narratives and drive consumer engagement.
Following this, we created collateral for Sony Electronics seasonal marketing initiatives for Australia and New Zealand, including digital advertising, in-store POS, email and social assets.
Tools
Creative Direction
Graphic Design
Email Design
Digital Media
Point of Sale
